Qwivr aimed to disrupt the traditional surfboard ownership model by offering a subscription-based service that caters to the evolving needs of surfers.
The challenge was to create a brand identity and user experience that would resonate with the target audience of young, active surfers while effectively communicating the unique value proposition of the Qwivr service.
I worked with Qwivr to develop a comprehensive brand identity and user experience that would capture the essence of the surf lifestyle and drive customer acquisition. We began by conducting in-depth market research to understand the target audience's needs, preferences, and pain points. This research informed the development of a brand story and visual identity that would appeal to the target market. We then focused on creating a user-centric website design that would provide a seamless and engaging user experience. Key considerations included clear communication of the subscription model, easy navigation, and a visually appealing platform that reflected the brand's personality.
Qwivr has successfully positioned itself as a leading innovator in the surfboard industry.
The resulting brand identity is characterized by bold fonts, hand drawn illustrations and the occasional wild pop of colour. The website design incorporates clean and clear typography in order to allow users to navigate with ease. The overall design aesthetic is edgey and adventurous.
Through the development of a strong brand identity and user-centric website, Qwivr has successfully positioned itself as a leading innovator in the surfboard industry. The platform has generated significant interest and anticipation for the launch of the subscription service, with a growing waitlist of eager surfers.
