Meal kit start-up offering fresh locally sourced ingredients and delicious seasonal recipes.
QuiteLike a Coles funded meal kit startup had a problem, its digital platform project was faltering due to challenges with existing design and development agencies. The startup needed urgent strategic guidance to rescue the project, ensuring a timely and budget-aligned launch.
My intervention revitalised the project, leading to the development of a user-friendly digital platform that not only met but exceeded the original expectations in terms of functionality and design.
I stepped in as a strategic advisor, leveraging my UX and product management expertise to realign the project with its original goals. I conducted a thorough assessment of the existing workflows and interfaces, identifying key areas that required immediate intervention.
Collaborating closely with the client and the existing development agency, I orchestrated a focused turnaround strategy. I worked to enhance the user experience and streamline product management processes, ensuring that we were all aligned and that the project milestones were met efficiently.
With my tireless efforts and some very long days, QuiteLike successfully launched its digital platform on time and within budget. The platform has since played a critical role in establishing QuiteLike as a strong contender in the meal-kit market, significantly enhancing customer satisfaction and driving business growth.
